Headline Insights is the internal analytics platform Headline Marketing Agency uses to manage Amazon advertising for our clients — powered by the Amazon Selling Partner API and Amazon Ads API. Not sold separately; access is included with our managed-service engagement.
Headline Insights is not a stand-alone SaaS product. It is the internal tooling that powers Headline Marketing Agency's managed-service offering for Amazon brands across 12 marketplaces. Our account managers use it daily to optimize campaigns and report to clients.
Clients access their data through dashboards delivered as part of the monthly retainer. The platform itself is not licensed, resold, or made available as a stand-alone subscription.
Direct integration with the Amazon Selling Partner API and Amazon Ads API gives our account managers real-time visibility into sessions, orders, inventory, and campaign performance — the data they use daily to grow client revenue.
Unified dashboard combining SP-API operational data (inventory, orders, fulfilment) with Ads API performance data (ACOS, ROAS, CTR).
Daily campaign optimization driven by Ads API data: high-performing keywords, wasted-spend candidates, negation opportunities, and bid recommendations.
SP-API data feeds restock forecasts and pricing-trend models; Ads API data informs seasonal planning. Together they align inventory and media spend.
Proprietary algorithms surface negation, bid, and budget recommendations. Every change is reviewed and executed by a human account manager.
A handful of screens our account managers use daily.
The Headline Insights app is provided to managed clients at no separate charge as part of their monthly retainer. There is no stand-alone subscription. Sample tier ranges below; every engagement is priced individually.
What the retainer covers: strategy, daily optimization, reporting, Amazon Ads API + SP-API integration, Account Manager time, quarterly business reviews, and access to Headline Insights at no separate charge.
Not charged by Headline: Amazon Ads media spend (paid directly to Amazon), Amazon Seller fees, and third-party software clients license independently.
Headline is an agency. Every client engagement is led by a named human.
It integrates with the Amazon Selling Partner API and Amazon Ads API to give Headline's account managers a unified view of every managed client's operational and advertising performance — sessions, orders, inventory, ACOS, ROAS, CTR — feeding the daily optimization work delivered as part of our service.
Each managed client authorizes Headline as their service provider through Amazon Seller Central / Vendor Central and the Amazon Advertising console. The platform pulls authorized data via the SP-API and Ads API, processes it on encrypted Google Cloud infrastructure (Australia), and surfaces it inside dashboards used by the Headline team and shared with the client.
No. Headline Insights is provided exclusively to Headline Marketing Agency's managed clients as part of their monthly retainer. It is not licensed or sold separately. Service-fee ranges for the agency engagement are listed in the Pricing section above.
Data flows through Amazon's official APIs, is processed on encrypted Google Cloud Platform infrastructure, and is accessed only by authorized Headline staff under role-based access controls with audit logging. We comply with Amazon's Data Protection Policy (DPP) and Acceptable Use Policy (AUP). Data is not sold or shared with third parties without explicit client consent.
Access is granted to clients who sign on for Headline's managed Amazon advertising service. To start a conversation, request a quote at headlinema.com/contact.
Two-minute form. Free account audit. No obligation. Proposal within two business days.
Contact: hello@headlinema.com · www.headlinema.com
